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Consumers, Marketers Disconnect On Measures Of Brand Engagement
Marketers may be out of touch with how consumers feel about their engagement with brands, according to [download page] November 2012 survey results from Turn, conducted by Forbes Insights. For example,...
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Social Media Poised To Become A Stronger Force For Innovation
Companies have big plans to use social tools as innovation platforms, details a new study [download page] from the IBM Institute for Business Value. Among companies experienced in social innovation...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 16-18, 2012
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Signs Point To A Big Cyber Monday For Retailers
Online sales should grow by 18% on Cyber Monday to reach $2 billion, predicts Adobe [pdf] in a November report. That should make it the biggest shopping day of the holiday season, a position it has...
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Mobile Devices Account For More Than 5% of Online Video Consumption
5.4%. It’s a small figure, to be sure. But, it’s one that looks like it will keep steadily growing. Indeed, the share of time spent watching online video on mobile phones and tablets continues to...
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Almost Half Of Young Adults Believe Prices Are Higher In-Store Than Online
It looks like brick-and-mortar retailers will be battling a price perception problem these holidays. Some 46% of US consumers aged 20-40 believe that in-store prices are higher than those available...
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Top Mobile Shopping Savvy Cities: Houston Leads Again
For the second year running, Houston heads the list of US cities with the most adept mobile shoppers, finds the IAB [pdf] in an analysis of Prosper Mobile Insights data. Using an index of 100 as a...
View ArticleTop 10 Network Television Programs, Week of Nov 5, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Cable Television Programs, Week of Nov 5, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
View ArticleTop 10 Broadcast TV Engagement, Week of Nov 5-11, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov 5-11, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Global Marketing Budget Sentiment Slides to Lowest Point of the Year
The news has been optimistic about holiday retail, but pessimism abounds around the world when it comes to marketing budgets, says Warc [pdf] in its latest Global Marketing Index. The budget component...
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Black Friday Weekend Retail Sales Up; E-Commerce Spending Surges
Total retail spending hit an estimated $59.1 billion over the Black Friday weekend (Thursday through Sunday), projects the NRF, representing 12.8% growth from $52.4 billion last year. That increase was...
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Marketing Attribution Modeling Now Becoming Mainstream
Marketing attribution has moved past early adoption and into an “early majority” phase, according to [download page] Econsultancy’s Quartertly Digital Intelligence Briefing, released in November 2012...
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US Social Ad Spend To Grow At A 19% Clip Through 2016
US social media ad spending will reach $9.2 billion in 2016, forecasts BIA/Kelsey in its US Local Social Media Forecast for 2012-2016, released November 2012. That figure is up from an estimated $4.6...
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Retail Sites Saw An Influx of Traffic in October
Multiple reports have indicated that consumers began their holiday shopping early this year, and the latest Media Metrix data [download page] from comScore appears to support this trend. Retail sites...
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Corporate Spending on Branded Content Rises
Total spending on branded content per company in 2012 is up about 5%, and brand content is getting a larger share of marketing budgets. That’s according to an industry survey by the Custom Content...
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American Households Are Getting Smaller – And Headed by Older Adults
The average size of the American household has diminished by about one person over the past 65 years or so, according to new data from the US Census Bureau. The average population per household now...
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Consumer Response to SocNet Marketing Messages Depends on Brand Relationship
Almost half of consumers welcome social media marketing messages from brands they follow, according to [download page] a newly-released survey conducted by Vanson Bourne on behalf of Pitney Bowes...
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US Newspaper Ad Revenues Continue to Fall, Down 5% Y-O-Y in Q3
Newspaper advertising revenues in the US continue to decline, posting a year-over-year drop for the 25th consecutive quarter in Q3, per the latest figures from the Newspaper Association of America...
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