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Which Sources Are B2B Media Users Leveraging For Buying Decisions?
3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work, finds ABM in a new...
View ArticleTop 10 Mobile Phone Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Few Mobile Users Complain About Ads When Streaming TV and Movies
Streaming TV and movie applications and mobile websites tend to enjoy fairly high satisfaction rates among their users, per results from a new ForeSee study [download page]. With increasing numbers of...
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Latinas Are Watching Twice As Much Spanish As English Broadcast TV
Over the past decade or so, Hispanic women have moved away from English broadcast TV, cutting their consumption almost by half, per data from a Nielsen report [download page] on the Latina population....
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B2B Marketers Rank the Best Platforms for Reaching Customers and Prospects
A recent survey [pdf] from ABM asked B2B media users which media types they rely on for decision-making. The study also contains some interesting results from the marketer side: which platforms do they...
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Marketers Are Collecting Data – But Having Trouble Leveraging It
45% of global marketers agree that data is the most underutilized asset in their organization, per survey results [download page] from Teradata. Indeed, while a majority currently collect a range of...
View ArticleAOL Doubles Down with Video Firm Purchase | Yahoo’s New Logo: Can It Get...
Video: AOL Bought Adap.tv, pushing its fortunes further into the video ad realm. The deal is reportedly worth $405 million. At the same time, AOL announced it will close certain Patch sites, local news...
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Social Networking Adoption Trends, by Age Group
After leveling out in late 2012, usage of social networking sites by online adults is back on the rise, according to [pdf] the latest study from the Pew Research Center’s Internet & American Life...
View ArticleTop 10 Print Media Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – July 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 2-4, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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In-Store Marketing Tactics Still Sway Some Grocery Decisions
More than half of consumers decide on which products they’ll buy at the grocery store before they leave their homes, according to new data released by Information Resources Inc. (IRI). However, the...
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Latinas Seen Highly Engaged in Various Mobile Activities
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices, per data released as part of Nielsen’s “Latina Power Shift” [download page] report....
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2 in 3 Fortune 500 CEOs Absent From Major Social Networks
A recent survey of senior executives found most believing that a CEO’s presence on a social media site can boost the company’s credibility. A new study [download page] from CEO.com and DOMO suggests...
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1 in 4 US Mobile Subscribers Owned an iPhone in Q2
Smartphone penetration stands at about 60% of the US mobile market, according to new figures from comScore and Nielsen. The latest MobiLens data from comScore indicates that smartphone penetration was...
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Marketers’ Main Problems Calculating ROI, and the Toughest Questions They...
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI, finds Teradata [download page] in new survey results. The study, which looks at data-driven marketing...
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