Clik here to view.
Email Click-to-Open Rates Remained Far Higher on Desktops Than on Mobiles in Q3
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2, says Yesmail Interactive in its latest quarterly “Email Marketing Compass” [download page] report. Despite mobile email...
View ArticleClik here to view.
B2B Enterprises Falling Far Short in Front-Line Sales Enablement
B2B enterprises are failing to provide adequate support to their front-line sales forces, finds the CMO Council [download page] in an audit of 230 senior senior marketing executives conducted in Q3....
View ArticleClik here to view.
Local Advertising Revenue Share Estimates, by Media Channel
Using a definition of the local media marketplace as “all local media/services that provide access to local audiences,” BIA/Kelsey estimates total advertising spending on local media this year to be...
View ArticleClik here to view.
Connected TV Viewers Report Considerable Increase in OTT Content Consumption
More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year, details The Diffusion Group (TDG) in data from...
View ArticleClik here to view.
B2B Marketers’ Primary Sources of Prospect Data and Customer Insights
Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download...
View ArticleClik here to view.
Video Ads on Smartphones Seen Positively Influencing Millennials’ Brand...
A new study from YuMe and IPG Media Lab [download page] indicates that unaided ad recall is higher among Millennials when watching video ads on smartphones than on any other device, including TV. The...
View ArticleClik here to view.
Few Internet Users Say They Regularly Visit More Than 10 Websites For...
About 8 in 10 TV viewers say they regularly watch 10 channels or fewer, and it seems like adults carry that diet over to the online space, too. According to recent survey results from Kentico, when...
View ArticleClik here to view.
Consumers’ Favorite Loyalty Program Benefits and Biggest Turn-Offs
What loyalty program benefits matter to consumers? A new global study [download page] released by Nielsen reveals that while (unsurprisingly) a leading 75% of online respondents are attracted to the...
View ArticleClik here to view.
Rude Service Reps Anger Consumers. What Qualities Calm Them?
When consumers have an urgent customer service need, 7 in 10 will pick up the phone and call the company for help, says Five9, citing results from its recent “2013 Contact Center Report” [download...
View ArticleClik here to view.
Millennials’ Most Frequently Consumed Video Content? Still TV Shows
Millennials may be slowly gravitating away from traditional TV to online video, while watching video content on a variety of devices, but they’re still more likely to be found frequently watching TV...
View ArticleClik here to view.
Pinterest-Generated Sales Occur Long After Product Has First Been Pinned
Half of product orders driven by Pinterest occur at least 2-and-a-half months after the product has first been pinned, and half of visits happen at least 3-and-a-half months after first pinning, says...
View ArticleClik here to view.
Online Video Ad Views Continue to Scale New Heights
The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in...
View ArticleClik here to view.
Email Subject Lines: Personalization Linked to Higher Open Rates
Does email personalization have an effect on open rates? Research released earlier this year MailerMailer suggested that personalized emails tend to see higher open and click rates, although the same...
View ArticleTop 10 Twitter TV Programs, Week of Nov. 11-17, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleClik here to view.
Video Streaming Gains Prominence During Primetime Hours
When it comes to consumers’ video viewing options during primetime, streaming plays second fiddle only to traditional TV, according to results from a survey sponsored by Crackle and conducted by Frank...
View ArticleClik here to view.
Consumers Want Speedy Support When Shopping Online
7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey, finds...
View ArticleClik here to view.
Local Media Ad Market Forecast, 2012-2017
The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years, says BIA/Kelsey...
View ArticleClik here to view.
Marketers and Their Problems With Data
For all the talk about “real-time” insights, it turns out that very few marketers are actually looking at their data sources every day. At least that’s one of the takeaways from a new Domo-sponsored...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 15-17, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Which Social and Mobile Platforms Are Older Teens Using?
Given all the fuss about teens leaving Facebook, GlobalWebIndex has taken a look at the most widely-used social platforms and mobile applications by 16-19-year-olds around the world. The global survey...
View Article
